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Fri., Jan. 23, 2009, 12:52 am
Once again marketing guru Seth Godin (http://sethgodin.typepad.com/seths_blog/2008/12/confusing-activ.html) stirred up some thinking with this post that caused me to think about all the ministries churches are involved with. While Seth is talking about online activity, this quote is worth pausing on:
"Is the work you're doing actually leading you where you want to go, or merely keeping you busy?"
Think about all the ministries housed in your church, all the effort you put into them and ask yourself that important question--is it leading you (and those you minister to) where you want (and need) to go?
Too often I believe we launch a ministry because it sounds like a great idea, or because someone really thinks it's needed, or maybe even because the hot church down the block just launched one. That can lead to busy work and often doesn't produce a result other than the addition of another ministry.
Before you launch the next ministry be sure that you understand the purpose and define where you want it to take you and those you minister to. There are great ministries that you can skip (or jump in head first). Maybe because there's someone better equipped for the task, maybe it's a question of focus or passion or maybe, and this is every bit as legitimate, you're already spread too thin.
Be purposeful in your ministry and don't confuse activity with action. This will create both successful ministry and happy ministers.
More... (http://www.churchmarketingsucks.com/archives/2009/01/activity_vs_act.html)
"Is the work you're doing actually leading you where you want to go, or merely keeping you busy?"
Think about all the ministries housed in your church, all the effort you put into them and ask yourself that important question--is it leading you (and those you minister to) where you want (and need) to go?
Too often I believe we launch a ministry because it sounds like a great idea, or because someone really thinks it's needed, or maybe even because the hot church down the block just launched one. That can lead to busy work and often doesn't produce a result other than the addition of another ministry.
Before you launch the next ministry be sure that you understand the purpose and define where you want it to take you and those you minister to. There are great ministries that you can skip (or jump in head first). Maybe because there's someone better equipped for the task, maybe it's a question of focus or passion or maybe, and this is every bit as legitimate, you're already spread too thin.
Be purposeful in your ministry and don't confuse activity with action. This will create both successful ministry and happy ministers.
More... (http://www.churchmarketingsucks.com/archives/2009/01/activity_vs_act.html)