Via RSS
Fri., Jan. 23, 2009, 12:52 am
Recently, the online media organization Sitepoint (a secular organization) tackled the issue of design in modern church marketing (http://www.sitepoint.com/article/design-modern-church-marketing/). They hit heavily on topics of the overuse of grunge-style design, the difficulty of communicating identity and recent church branding conversations we've been (http://www.churchmarketingsucks.com/archives/2009/01/marketing_jesus.html) having (http://www.churchmarketingsucks.com/archives/2009/01/jesus_is_not_a.html) here (http://www.churchmarketingsucks.com/archives/2009/01/jesus_is_not_a_1.html). It's a great read, and I think in a few places, they really hit the nail on the head:
"Church designers seem to face a massive challenge: make beautiful, polished interactive experiences that retain humility and communicate spirituality, all without appearing contrived. Reducing the role of the ego is standard practice in nearly all religions, yet ironically many of today’s churches need to promote themselves more than ever as they seek greater numbers and visibility. Do church designers feel conflicted, trying to convey core values while wrapping them in slick, expensive designs?"
More... (http://www.churchmarketingsucks.com/archives/2009/01/sitepoint_on_de.html)
"Church designers seem to face a massive challenge: make beautiful, polished interactive experiences that retain humility and communicate spirituality, all without appearing contrived. Reducing the role of the ego is standard practice in nearly all religions, yet ironically many of today’s churches need to promote themselves more than ever as they seek greater numbers and visibility. Do church designers feel conflicted, trying to convey core values while wrapping them in slick, expensive designs?"
More... (http://www.churchmarketingsucks.com/archives/2009/01/sitepoint_on_de.html)