Food for Thought

[StubbyD]

Something I was reading earlier to do with branding gave me food for thought and I felt I had to share it with you guys :)

"We’ve all heard the phrase "content is king" so many times that we don’t question it anymore, and we follow that notion blindly. If content was ever actually king, it’s been deposed in a silent coup and set up as a puppet government. Community and conversation are running things, and they’ve been running things to a certain degree since the advent of the internet. As an industry, we need to get away from worshipping the god-king content and realize that human interaction, facilitated by technology, is the real power behind the internet." Tom Hespos of UnderScore Marketing (http://www.underscoremarketing.com/)

So there you have it .....

[ckvkkeek]

Yeah... but as far as SEO goes, Content is still king.

[StubbyD]

Yeah... but as far as SEO goes, Content is still king.

That may well be, but I don't give a fig about search engines and nor do most of the folks I know or work with.

They care about "word of mouth" and "will the site supply what I need" - SEO doesn't even factor in 70%+ of the time. Now, don't getme wrong, I'm not saying the world at large doesn't use search engines, but I will almost certainly guarantee that content and interactive content at that will keep them coming back.